Billy Reid // Eyewear
Our mission, with everything we build, is to deliver with uncompromising integrity, products that exhibit distinct points of difference with enduring quality and style. We believe that timeless is modern.
I have worn glasses for 30 years, and have always dreamed of someday designing my own.
Our frames are developed in Japan with craftsman at the top of their game. Whether it's a ribbon stripe etched temple, our titanium nose pads, or a copper hinge, each component has been developed specifically for us.
"We wanted the eyewear collection to be rooted in an American aesthetic, and made modern through use of materials, subtle proprietary details, and shapes."
We are introducing our eyewear collection with 50 limited edition, hand-tooled horn frames for both men and women. Each frame is numbered and packaged in a collectible cypress box with Shou Sugi Ban finish, beautifully crafted near our studio in Florence, Alabama. This began as a passion project to replace my personal frames, and we're excited to share the evolution with you.
We thank you for your interest in our collection and are always grateful for your support.