This season draws from the spirit of New Folk—a modern representation of how heritage and innovation shape style, music, and culture. Mixing archival creations with new design and tailoring with edge, Mosaic blends the classical and new in a collection that embodies the lived-in, intentional, and unmistakable Billy Reid spirit.
Billy and our Director of Creative Byron Regej worked with stylist Grant Woolhead and photographer David Roemer to bring their artistic vision in capturing this collection. Shot in and around a historic New York City brownstone designed by Axel Hedman in1902, the location evokes a quiet grandeur that nods to Southern roots while grounded firmly in Brooklyn’s creative pulse. We chose this backdrop for Mosaic because it beautifully mirrors the collection’s ethos: layered, storied, and deeply personal.
Inside the historic New York City brownstone designed by Axel Hedman in 1902—the backdrop for our Fall ‘25 Mosaic campaign.
Photographer David Roemer on set for the Fall ‘25 Mosaic campaign in New York City.
Through this approach, we’ve created space to tell deeper stories about the driving forces behind our identity—fashion, music, food, and art—our connective threads woven throughout. Rooted in artistry and steeped in culture, the Mosaic collection is the essence of timeless style—where craftsmanship meets pieces made to be worn, lived in, and loved for years to come.
