Billy Reid: A Modern Southern Atelier

From our home in Florence, Alabama, we at Billy Reid have been making expertly crafted, standout clothes for more than 20 years.

We have earned some of the most prestigious honors in fashion, including four CFDA awards.

More importantly, we make clothing that is built to last. We believe in creating fewer, better things.

This approach balances sustainability and artisanship.

We take your favorite wardrobe staples and improve them through unexpected, high-quality detailing—carefully considering every button, every thread, every stitch.

We believe strongly in community, and draw constant inspiration from the artists, musicians, chefs and makers that surround us. We celebrate that community every year at our Shindig Festival.