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Billy Reid: A Modern Southern Studio

From our home in Florence, Alabama, we bring our sensibility to the world at large through standout clothing, crafted with integrity and authenticity.

Over 20 years, we have earned some of the most prestigious honors in fashion, including four CFDA awards.

More importantly, we make clothing that is built to last. We believe in creating fewer, better things. 

This approach balances sustainability and artisanship.

We take your favorite wardrobe staples and improve them through unexpected, high-quality detailing—carefully considering every button, every thread, every stitch. 

We believe strongly in community, and draw constant inspiration from the artists, musicians, chefs and makers that surround us. We celebrate that community every year at our Shindig festival. 

Photo of the famous Shoals Theatre. Sign says "BILLY REID PRESENTS 'MUSCLE SHOALS' AUG. 24 8:30 PM SOLD OUT"

We welcome you into our corner of the world, and we hope you’ll welcome us and our work into yours — wherever you go.