Black and white photo. Woman wearing white turtleneck and blazer looking over right shoulder.
Man wearing layered clothing. Male model is moving long coat from side to side and photo is taken in motion. Model is standing on a deck above a river or lake.

Billy Reid: A Modern Southern Studio

Designer Billy Reid is photographed on the stairs of the New York City Bond Street shop. Photo is in black and white.

From our home in Florence, Alabama, we at Billy Reid have been making expertly crafted, standout clothes for more than 20 years.

We have earned some of the most prestigious honors in fashion, including four CFDA awards.

Photo of male model wearing sunglasses and plaid suit jacket.
Closeup detail photo showing signature stripe brass buttons that Billy Reid is known for.

More importantly, we make clothing that is built to last. We believe in creating fewer, better things.

This approach balances sustainability and artisanship.

Closeup photo of small signature stripe detail and hem of the Washed Tee.

We take your favorite wardrobe staples and improve them through unexpected, high-quality detailing—carefully considering every button, every thread, every stitch.

We believe strongly in community, and draw constant inspiration from the artists, musicians, chefs and makers that surround us. We celebrate that community every year at our Shindig Festival.

Photo of the famous Shoals Theatre. Sign says "BILLY REID PRESENTS 'MUSCLE SHOALS' AUG. 24 8:30 PM SOLD OUT"