Billy Reid: A Modern Southern Studio
From our home in Florence, Alabama, we bring our sensibility to the world at large through standout clothing, crafted with integrity and authenticity.
Over 20 years, we have earned some of the most prestigious honors in fashion, including four CFDA awards.
More importantly, we make clothing that is built to last. We believe in creating fewer, better things.
This approach balances sustainability and artisanship.
We take your favorite wardrobe staples and improve them through unexpected, high-quality detailing—carefully considering every button, every thread, every stitch.