Our Story
Billy Reid: A Modern Southern Studio
It All Started in Our Home - Florence, Alabama
From our home in Florence, Alabama, we bring our sensibility to the world at large through standout clothing, crafted with integrity and authenticity.
Over 20 years, we have earned some of the most prestigious honors in fashion, including four CFDA awards.
This approach balances sustainability and artisanship.
Carefully Crafted
Clothing
We take your favorite wardrobe staples and improve them through unexpected, high-quality detailing—carefully considering every button, every thread, every stitch.
Community Inspiration
We believe strongly in community, and draw constant inspiration from the artists, musicians, chefs and makers that surround us. We celebrate that community every year at our Shindig festival.
Billy jamming out at the Shindig Festival
We welcome you into our corner of
the world, and we hope you’ll
welcome us and our work into yours
— wherever you go.
FLORENCE
ALABAMA
