MUSIC MAGIC
Music is the cultural heartbeat of Muscle Shoals, and influences our designs. It’s the home of 70s radio hits and that soulful, gritty sound of the South that’s still alive today.
That’s thanks to the renowned rhythm section, The Swampers, and recording studios like Fame and Muscle Shoals Sound. We’re proud of The Shoals’ history and strive to preserve its legendary impact through collaboration and donation.
Deemed the hit recording capital of the world, Muscle Shoals attracted the attention of musicians like Cher, The Rolling Stones, Bob Dylan, Aretha Franklin, and more icons.
The nonprofit Muscle Shoals Music Foundation is dedicated to conserving our hometown’s legendary recording studio. In honor of their commitment, 10% of this best-selling sweatshirt’s net proceeds supports their cause.
“The passionate folks working with the Muscle Shoals Music Foundation deserve huge recognition for continually raising the profile of our area’s music legacy.” —Billy
Renowned performers continue to be pulled to the area to record and we’ve been lucky enough to call them friends. Over the years we’ve collaborated with Abraham Alexander, John Paul White, Penny & Sparrow, Gibson Guitars, and many more to keep the spirit of The Shoals alive.
