Copenhagen is nearly 5,000 miles away from our hometown of Florence, Alabama, and yet in many ways they’re not so far apart, as Billy learned during a recent visit to Denmark.
“We really revolve our life in Florence around this idea of comfort and quality of life,” says Billy Reid, who has called the city his home for more than 20 years. "And it’s nice to go to the other side of the world, and see a completely different culture, based around some of those same things.”
From furniture design and architecture to the city’s cuisine and the Danish culture’s famous concept of hygge, a mood of comfort and contentment. “Comfort. Texture. Color,” Billy says, listing his specific inspirations.
“The broken-in quality of things — a building made from reclaimed wood with all of this texture and all of this character to it. How do you translate that into a fabric?"
It’s an approach that’s in sync with how we do things at Billy Reid, an approach that melds timeless forms of craftsmanship and construction with new ways of imagining how those things are executed, tiny innovative details that make an outsized impact.
“Our aesthetic — we love things that are reclaimed, and we love mixing that with newer things.”
“We love making our own things. And somehow, all of those things mixed together in a way that just looks perfectly beautiful, like they should have been that way the whole time.”
Long-time fans of the brand will find their favorite pieces, too, updated to reflect our newfound inspiration. “You want to have those things that they’re expecting from you. But yet, you want to give them some things that they don’t expect, and some new things to listen to. That’s the approach we take each season.” After all, even a journey of 5,000 miles ends with coming back home again.