Introducing Spring ’24, Delivery Four. Explore our newest drop, Guest.

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Every year since 2009, we have gathered our friends from the communities of music, food, fashion and art for a hot summer weekend celebration in Florence, Alabama. Guests of these Shindigs have experienced intimate, once-in-a-lifetime concerts; mouthwatering meals; unforgettable conversations with friends old and new; dancing, drinking, and unmatched bonhomie.

More than anything, though, these Shindigs have been a celebration of fashion, and its power to transform our lives and our worlds. Below, see some of the photos and videos that best capture what it was like to be there. (To really understand it, though, you’ll need to join us at the next one.)

Shindig No. 11

The Raconteurs and Margo Price serenaded enraptured audiences at the historic Shoals Theatre.

The weekend also saw enchanting performances by The Blind Boys of Alabama, Drivin N Cryin, Dirty Dozen Brass Band, The Watson Twins and more.

A wide range of acclaimed and James Beard Award-winning chefs—including John Currence, Kelly Fields and Rodney Scott—lovingly fed the gathered crowds all weekend long.

Artists and artisans crafted cocktails, demonstrated fly fishing techniques, and showcased their handmade wares throughout the festival.

The hometown Alabama Slammers faced off against the visiting Warstic Woodmen in a sandlot battle royale, while Los Super Mariachi played a raucous set by the dugout.

We held the runway show for our Spring 2020 collection at the airy Geronimo Gymnastics studio.

Spirit Animal: The Spider

Shindig No. 10

Under neon lights, Kacey Musgraves slow-burned her way through her modern country performance at Shoals Theatre.

The Texas Playboys faced off against the Alabama Slammers at the University of North Alabama, as the Texas Gentlemen played a raucous set by the dugout.

Husband-and-wife duo, The War & Treaty, brought soul and old-school glamour to the stage at Wilson Park.

James Beard Award-winning chefs Frank Stitt, Sean Brock, Cassidee Dabney and Michael Fojtasek outdid themselves at our Welcome Dinner.

Cedric Burnside and the Watson Twins took the mic at our first Songwriter’s Brunch while chefs Kelly Fields, Josh Quick and Todd Richards made our stomachs happy.

Merchants from Clary Collection, Arrow + Anchor and more came to our Pop Up Shop at our newly renovated hosting space behind our shop.

We held the runway show for our Spring 2019 collection at the airy, new Geronimo Gymnastics studio, accompanied by David Hood and Candi Staton.

St. Paul and the Broken Bones brought down the house at their second Shindig show.

Mattiel Brown rocked our alley party with her 1960s sound.

Our panel discussion covered digital authenticity and featured Esquire’s Nick Sullivan, Karen Elson and Jen Auerbach.

Spirit Animal: The Bear

Shindig No. 9

Jason Isbell & the 400 Unit gave a cathartic performance Shoals Theatre, a mere 20 minutes from where Jason grew up.

Legendary, New Orleans-based Preservation Hall Jazz Band, The Del McCoury Band, My Morning Jacket's Carl Broemel and Cedric Burnside all provide compelling music sets.

RC Hagans heavily delivers as our Artist-In-Residence.

Superstars Rebecca Wilcomb, Cheetie Kumar, Kelly Fields, and Lisa Donovan provide an unforgettable meal at the Welcome Dinner.

The Alabama Slammers battled the Third Man Triples (with Jack White at first base) at the University of North Alabama.

We presented the Spring/Summer 2018 Collection at the Rosenbaum House, a nearby home designed by architect Frank Lloyd Wright.

Tesla brings their newest model cars and chauffeurs attendees.

Gun Runner boutique hotel opens and provides a phenomenal new landing spot for our guests.Ron Gallo played one of the most electric shows we've ever witnessed.

Spirit Animal: The Tiger

Shindig No. 8

Billy presents a New York-style runway show featuring his Fall 2016 collection.

Tony Award-Winning actor Alex Sharp walks in the show along with Charlie Mars. Amanda Shires provides the live soundtrack.

Pamela Love brings a pop up shop of her handmade jewelry and Alison Mosshart debuts an art collection titled "One Night Only".

Jack White makes the trip down with members of his Third Man staff / baseball team the Third Man Triples to face the Alabama Slammers and Texas Playboys in a round robin and World Series Champ David Dellucci joins the Alabama Slammers team.

Baseball bat company, Warstic, provides the wood for the game & The Texas Gentlemen serenades the crowd, while James Beard-Winning Chef, Tandy Wilson, serves up sliders from the concession stand.

Dawes and Shoals native John Paul White headline our Shoals Theater concerts.Garlan Gudger of Southern Accents creates a dynamic wood, art installation for the Welcome Dinner.

Spirit Animal: The Horse

Shindig No. 7

Coming off a Grammy win for their record "Sound & Color," Alabama Shakes makes a surprise return to headline the weekend at The Shoals Theater, a mind blowing show people still talk about today.

Artist-in-residence Garlan Gudger Jr. built a magnificent wooden work of art leading from Wilson Park to a garden party behind the Kennedy-Douglass Center for the Arts.Photographer Steven Perilloux's exhibit "Toured A Southern Sky".

Legendary Chef, Frank Stitt, prepares our Welcome Dinner.

Strong Wilson Park line up with hip hop artist Mike Floss, Jessie Baylin, Rayland Baxter, and Langhorn Slim.

Model and musician Karen Elson joined Billy, stylist Kemal Harris and others for a panel discussion on fashion education.

As part of the fashion focus during Shindig 7 this weekend, we asked three award-winning female designers to each create a limited-edition Shindig T-shirt.

Photographer Steven Perilloux exhibits a compelling collection.

Spirit Animal: The Butterfly

Shindig No. 6

Chicken & Dressing, a panel discussion on food and fashion with Billy and others, moderated by John T. Edge of the Southern Foodways Alliance, an organization devoted to documenting and preserving the cuisine of the American South.

Memorable performances from headliners Wild Cub and The Apache Relay, plus after-hours shows by Phosphorescent and the soulful mother-son duo, Madisen Ward and The Mama Bear.A lake party with barbecue from Jim 'N Nick’s.

Tito's Vodka starts their tradition of joining in on the weekend.

Visual artist Butch Anthony builds a memorable store window set and stage backdrop and RC Hagans contributes his graffiti art and Shoals Theater stage backdrops.

Chef Adam Evans makes lobster rolls we still talk about.

Rock photographer Danny Clinch traveled from New Jersey to exhibit his photographs.

Spirit Animal: The Rose

Shindig No. 5

The premiere of Muscle Shoals, a documentary about Rick Hall and his historic FAME Recording Studios, where the likes of Aretha Franklin, the Rolling Stones and Percy Sledge recorded some of their most iconic songs. (The studio is located just down the road from our headquarters, and we highly recommend a tour.) 

The Secret Sisters opened the show.

A boisterous set from St. Paul and the Broken Bones, followed by a late-night performance by Tift Merritt.

Bulleit Bourbon kept us hydrated and Chef Donald Link, Jim 'N Nick's, and Biscuit Love fed the masses.

A tense, heated, and ultimately fun baseball game between the River Rats and the Dirty Birds at the local little league field.

"Telling Stories In The Modern South" panel with author John T. Edge, Billy, Natalie Chanin, John Paul white, and Michael Sellers.

Spirit Animal:The Garfish

Shindig No. 4

The Alabama Slammers, Billy’s sandlot team, made their Shindig debut.

Rolling Stone attends for the first time and documents the epic performance by the Alabama Shakes--coming off a year long tour of their debut hit record, "Boys & Girls."

The ever-memorable Jonny Cordawg (now Jonny Fritz) opens the show.

James Beard-winning Chef, Chris Hastings fed our appetites while local greats Doc Dailey, The Pollies, and The Pyles rocked Wilson Park.

Billy joins the band Wild Cub at the after-party set in an impromptu performance.

Jack White's Rolling Record Store makes its first trip down for the party and slings vinyl from Wilson Park.

Jim 'N Nick's begins their tradition of cooking for our lake party.

Good People Brewing & Biscuit Love start their traditions of slinging beer & biscuits for the weekend.

Chef John Currence and Vishwesh Bhatt begin their tradition of feeding us a Big Bad Breakfast.

Spirit Animal: The Pelican

Shindig No. 3

Soul singer Candi Staton brought down the house at The Shoals Theatre, the first in a long line of Shindig performances at this iconic Florence venue.

A candlelight performance by Justin Townes Earle in the back of our Court Street store.

A backyard cookout at Billy’s house with smoked meats from Jim ’N Nicks.

Stylist Brad Goreski filmed an episode of his former Bravo show, “It’s a Brad, Brad World,” in downtown Florence and at our lake party.

Pine Hill Haints' Jamie Barrier takes a swim with a banjo and Southern Living covers the party.

Spirit Animal: The Wolf

Shindig No. 2

Billy and his band, the Seersuckers, christened our new offices above our Court Street store with a memorable jam.

A wall-shaking performance at our headquarters by Tuscaloosa rockers the Dexateens.

Gumbo at Billy’s house, and an afternoon spent boating on the lake.

Spirit Animal: The Donkey

Shindig No. 1

Billy’s brand-new Court Street store hosted everything from an intimate late-night performance by the Civil Wars to a moonshine-soaked party that spilled out into the alley behind the shop.

Street performances by Those Darlins and the Pine Hill Haints, and a guided tour of Muscle Shoals’ iconic FAME Studios.

An elegant dinner at the home with Billy and his wife, Jeanne.

Spirit Animal: The Hummingbird