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Favorite Pieces

Suede Barracuda Jacket

$1,498.00

Herringbone Flat Front Trouser

$368.00

Pelican Swarm Wilson Shirt

$248.00

Glen Plaid Archie Jacket

$798.00

View All Men's New Arrivals

New Arrivals for Wherever the Road Takes You

Spring is right around the corner, and you’ll need a wardrobe refresh to fit the transitional weather ahead. Our new arrivals are built to suit your needs wherever you’re wearing them—from misty afternoons on the coast to chilly nights around the fire.


We’ve got mid-weight sweaters like the Slub Tuck Henley for an added boost of warmth, summer staples like the Striped Pensacola Polo to prime you for the cabana, and cotton-linen jackets with our classic herringbone for those last-minute weekend getaways. Wherever you’re headed next, we’ve got you covered.

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See the Billy Reid Story

Design to Live. Made to Last.

Years ago, as Billy packed for a wedding in Elkhart Lake, Wisconsin, he realized the journey begins long before you arrive—it starts with what you choose to wear. Our Spring '25 collection captures that feeling, with pieces designed to make every trip feel as special as the destination.

Man walking on a rocky beach under a clear blue sky.

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A person wearing a graphic hoodie holds a white cat in front of a brick wall.

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