I’m Billy Reid, and for more than 20 years I have been making clothes from my headquarters in Florence, Alabama. I design things I want to wear, and that fit into my life. I am a traditionalist at heart. I start with classic American clothing, and take it in a modern direction. I think through every button, every thread, every stitch. My clothes are made with integrity so you look and feel your best, no matter when and where you wear it. My name is on everything we make, and I take pride in that.